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Wake Up To Homelessness
campaign | St Mungo's | 1 min
Almond Tree Productions
watch youtube
instagram loop
Commission for World Homelessness Day, to create a Call To Action campaign advert to encourage the public to take a selfie upon waking, 'wake up to homelessness' across social media
The #WakeUpToHomelessness campaign exceeded a Twitter reach of 3.5 million, over 30,000 Instagram interactions and 1,300 new website users in under a month
