Commission for St Mungo's on World Homelessness Day.

The #WakeUpToHomelessness campaign exceeded a Twitter reach of 3.5 million, over 30,000 Instagram interactions and 1,300 new website users in under a month.

I won an open pitch to create a Call To Action campaign advert to encourage the public to take a selfie upon waking. I worked closely with the client to match their guidelines and encourage the public to 'wake up to homelessness' on instagram and across social media.

The film is designed to play on a loop, taking into consideration this function of instagram, and stars celebrity ambassador Victoria Emslie, (Downton Abbey, The Theory of Everything and 12 Monkeys).

freelance filmmaker,

female filmmaker,

freelance editor,

professional screenwriter,

professional filmmaker London,

Writer/Director/Editor - Alice Trueman

Producer - Lizzie Wilkinson

DoP - Emily Almond-Barr

Production Designer - Moira Lam
1AD - Pratyusha Gupta 
PM - Lucy Benson Brown
HMU/Styling - Jessica Cheetham 

Almond Tree Productions

in conjunction with The Smalls

Gaffer - Sabrina Corda
Assistant Camera - Clarice Henry 
Runner - Kate Jones
Foley - Rebecca Glover

Composer - Kerry Leatham
GFX - Timothy O'Leary
Colour grade - Unit, Soho

Client - St Mungo's

Alice Trueman (c) 2020 All Rights Reserved